US FOOTBALL CLEAT
US Sports team reached out for generative design input for their upcoming inline cleat. Since this cleat design will be in the market for a relatively long period of time, I am working on functional geometric textures that follows design direction as well as athletes’ need. The outsole provides enhanced traction and grip for quick footwork.
Functional Zoning by Thomas Hartings.
Cleat design by Thomas Hartings, adidas US Sports Design Director. The design process is very collaborative, I really respect the effort we put, as design team, for this very democratic model.
As I was researching geometries from nature, this texture under microscope shows the dynamic of this shape.
Initial geometric and form study
Generative design exploration
Using Grasshopper for early design exploration
ADIDAS FREAK GHOST. 2019
ADIZERO SPARK CLEAT. 2019
Cleat Details
